In a university seminar we simulated working in an agency. Our goal for a rebranding - a seemingly boring client: Cologne’s public transportation system, the Kölner Verkehrsbetriebe (KVB). But digging deep into the cities culture and characteristics, taking pictures of the status quo in Cologne, we identified key elements like the Kölsch slang language or it’s board history that would later help us set apart KVB from other cities service providers. I was tasked with the brand strategy and the public reveal video of the refreshed mark that you see here.
