Bachelorthesis

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What are you looking at?
Evaluation of Cinematic Virtual Reality with Eye Tracking

Bachelor of Arts, Digital Design (1.0)

Client

Bachelor Thesis

Role

Research

Year

2023

Semester

6/6

Concept

What do people look at, if we give them the freedom, to look in every direction of a cinematic virtual reality video in a head mounted display? Using cutting-edge eye tracking technology with the Pico 4 Enterprise headset and drone captured 360° Video, I developed a series of experiments to find out how the content is consumed and what areas of interest are. More than 500 participants took part in the Eye Tracking study. Additionally, I conducted a smaller sample sized survey to get to know how Immersion, Motion Sickness and prior knowledge effect the users perception.

Heatmap comparison Namibia Videos in three test settings:

OMR - Online Marketing Rockstars Festival (Single Player, with platform)

VRHQ - Event Location, synchronized Multiplayer with platform

BU - Laboratory Setting, Single Player without a platform (pure 360°-Video)

Explainer

Here you see a split view of three test settings, the OMR Festival, an event location (VRHQ) and laboratory settings (Brand University) and the equirectangular video.

Download the Thesis

Since I can't talk about everything in detail on this website, I want to give you the oppportunity to read my full Bachelor Thesis. My apologies for only being able to provide a German version.

PDF: What are You looking at?